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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.herandearth.com (or www.herandearth.co.uk) (the “Site”).
When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, paypal details, email address, and phone number). We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We will only collect information that is necessary for us to support our business activities. Information provided to us through our sales, marketing, surveys, website activities and/or event registrations may be stored, analysed and used for direct marketing purposes and to improve the way we do business with our current and potential customers. As a standard practice we do not share any personally-identifiable or private customer information with third parties, unless they are acting as an intermediary.
When you purchase something from our store, as part of the buying and selling process, we ask for some personal information (i.e. name, address and email address.) We may send you emails about our store, new products or other updates.
You are consenting to the collection of information every time you to complete a transaction, verify your credit card/payment details, place an order, screen order for potential risk or fraud (using IP address), arrange for a delivery or return a purchase. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We also offer our website visitors the option to opt in to our email marketing campaigns hosted via our 3rd party email marketing provider Klaviyo and Mailchimp. Klaviyo and Mailchimp will collect data such as name, email address, I.P address location data and may access cookie data as explained in the below paragraphs. Customers and email subscribers can opt out of receiving email marketing communications from us by clicking the unsubscribe button located within the email or by emailing us at support@herandearth.com. Data held by Klaviyo and Mailchimp may also be used in our social media and search engine advertising campaigns. Specific details of Klaviyo’s Privacy Policy can be accessed at this link: https://www.klaviyo.com/privacy. Specific details of Mailchimp’s Privacy Policy can be accessed at this link: https://mailchimp.com/legal/privacy/.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Cookies let us track visitor activity on our website and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We use this data to advertise ads on social media channels and search engines and target specific areas or places to optimise ads.
Essentially cookies are tracking technology which is non-personally identifiable - we therefore cannot identify who you are from our use of cookies. For example, they may provide the type of browser software and operating system you use, the name of your internet service provider, the length of time you spend on our website, any referral website links, and other similar traffic-related information. This information helps us improve our website and the services we provide through our website, to continually improve your online experience with us.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States when we use third party companies based in these countries.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@herandearth.com or by post using the details provided below:
HER AND EARTH, 47 Queenswood Road, London, SE23 2QR, United Kingdom
